Brighton SEO 2012

I was lucky enough to be invited to take part in a session at this years Brighton SEO alongside google and bing, entitled “meet the search engines“.

Its the third time Ive presented on a panel now with google, having done so at SearchMarketingDay 2011 in Poland, and A4U Expo in London in October last year.

Luckily, the good people at Silicon Beach were good enough to tape the whole thing (I understand there is an “official” video coming soon which should have better quality audio, but the one below is good enough to hear the whole session), so you can watch it right here!

Specifically, the parts about social integration into the algo is very interesting, as is how google webmaster central handle spam notifications.

un-official version ;)

If you have any questions about the panel, shoot them into the comments box below!

 

The Curious Case of Camper Shoes

I stumbled on this less than 20 minutes ago across a twitter conversation concerning rankings for the keyword term “camper men shoes“. Its hardly a big money search term but it seems to be the subject of a bit of mud-slinging-intrigue.

 

I’m not one to start outling networks – Ive operated my own, and lost domains in the past.

But…. sometimes I just rise to a bit of trolling so here goes.

 

The story starts at this comment on ‘moz:
http://www.seomoz.org/ugc/how-much-does-that-keyword-cost-tool#jtc174246

 

but the bit that got me interested was:

 

I did no networks. I own no networks. I did straight white hat SEO
<<< I love that kind of statement!

 

So, lets take a quick look:  here is the page in question that is ranking for that query:

http://www.airconditioningrepairlosangelesca.com/camper-men-shoes.html

and here are a sample of the backlinks that *were* pointing at it:

Link from anchor
http://www.awarnach.net camper men shoes
http://www.timecafethemes.com camper men shoes
http://www.lighting-linx.com camper men shoes
http://www.persuasive2009.net camper men shoes
http://aquariumsupplydepot.com camper men shoes
http://animalesdecompania.net camper men shoes
http://persuasive2009.net camper men shoes

 

Sure, these three sites certainly DONT look like a network do they? (much)
http://www.awarnach.net/
http://www.persuasive2009.net/
http://www.lighting-linx.com/
… not only that, but they are pretty much a stock standard same theme rubbish network of bull**** posts – the kind you can pick up on warrior/dp etc. for $2 a post, writing included.

 

But that’s not all in this “secret SEO recipe for success“.

Lets take a look at the following sites:
http://www.bgglas.com
http://sebastian-brandt.com
http://www.belleserelle.com
So – we’re putting links on parked domains as well?  Not really that big a deal I suppose – again though, I would probably lean towards calling this a network.

 

My favourite links have to be the ones on the straight article submission sites though….  you too can have a trawl through all the sites that linked to that page with that anchor text in the last week by downloading the following excel file:

Fun Spam Links Spreadsheet <<DOWNLOAD LINK

 

So – the secret recipe of SEO success is as follows:

1) find an easy to target term
2) put a page up with the fundamentals right
3) stick a couple of hundred links around the place, that you KNOW you can remove quickly
4) wait a few days
5) troll people on twitter and seomoz
6) rely on stale-ish index’s like linkscape (sorry mozzers!) not picking things up quickly
7) look like a dick when you are outed.

 

Moral of the Story:  Don’t post bold claims you can’t backup, unless you’re damn sure nobody can figure out what you did!

 

SASCON 2012

Video thumbnail for youtube video ٩(•̮̮̃•̃)۶ SASCON 2012 - Martin Macdonald

Another happy announcement, and sweet little video:  I have also been asked to speak at SASON in Manchester this year.  Last year I was lucky enough to be asked to talk about enterprise level SEO campaigns, which I did alongside the head of SEO for … [Continue reading]

Mozcon 2012

Video thumbnail for youtube video ٩(•̮̮̃•̃)۶ Mozcon 2012 - Martin Macdonald

MozCon 2012, here I come! My favourite trip in 2011 was across to Seattle to speak at the inaugural MozCon in July last year.  I was lucky enough to be asked to give a presenation on "Creative SEO" (notice, there was no use of the word blackhat), … [Continue reading]

Linklove 2012 London

Video thumbnail for youtube video ٩(•̮̮̃•̃)۶ Linklove 2012 London - Martin Macdonald

As you might have noticed from the distilled website, I'm proud to be speaking at this years LinkLove event in London, next Friday, 3oth of March 2012. Some of you out there will have seen me speaking at other events, perhaps even LinkLove last … [Continue reading]

Expedia Recruitment…

Video thumbnail for youtube video Expedia Recruitment Video Youtube - Martin Macdonald

As some of you know, I recently started at Expedia EAN.  On my very first day, the video below got circulated round the office. It was put together by one of the staffers here at Expedia, and not "officially sanctioned" (sounds like something I'd … [Continue reading]