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About Martin Macdonald

Martin is Inbound Marketing Director at Expedia EAN. In his career he has executed organic campaigns in industries from Gambling to Entertainment before moving to Travel. He is a regular speaker at conferences worldwide about inbound marketing, and regular writer and contributor to respected publications on the topic.

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Here are my most recent posts

TBEX: Cross Platform Publishing Presentation

Tweet thisI presented a talk on the future of cross platform publishing, along with a few things that you can actively do today to get started on pushing your content into a multi-platform environment, at the Travel Bloggers Exchange (TBEX)

Posted in conference

Negative SEO vs. MattCutts.com

Tweet thisNegative SEO has been a hot topic for a number of years now, and we all know the typical routes to demoting your competition: 1) buy loads of crappy links (ie. xrumer/fiverr blasts) 2) duplicate the target site across

Posted in general

Webmasters on the Roof @ SMX Munich

Tweet thisWebmasters on the Roof is one of the longest running online radio shows, now in its seventh year.  SMX Munich hosts special editions of the show, which feature prominent industry figures. This years lineup was: Danny Sullivan – the

Posted in conference

Why Im quitting SEO

Tweet thisThe following is a true story, however names and places have been changed to protect people’s identities: Last week I was sat in a meeting in the North West of the United States.  The company is a medium sized

Posted in general