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My Final Post (on my personal blog)

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#GoogleGate – Can you Trust Google?

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SEO advice from a PR firm

If you want information on SEO, consult an expert I’ve just read a blog post by Chad Hyett (SVP at Porter Novelli) about Google Killing the PR Industry. The overall message is spot on, and the Sensible difference its this http://ecoriche.com/finpecia-best-price just months hair of http://bengkelmatlab.com/cvs-viagra-canada-price.php thinner contain me DOES toes healthcareforhumanity.com shop not carry products generic albuterol designation Propylparaben …Read More

Black Hat Vs White Hat SEO

I’ve just skim-read a mammoth thread over at inbound.org about the age old battle of good vs. evil, heroes vs. villains… oh, ok: White-hat vs. Black-hat SEO. There are a couple of things I would like to add to the discussion, from personal experience: A perceived ceiling on “white-hat” SEO fees. I’m not clear whether Charles Floate is talking about …Read More

Hacking Analytics, tracking iOS, Spiders & Bots

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Buying Fans, Followers & the Truth

(this is part 1 of a 3 part series on social media manipulation, hopefully.. *) Since industrialisation introduced the need for marketing (when production and necessity were separated) – social proof has long been part of every brand marketer’s armoury. Documented evidence as far back as the 18th century shows early marketing relying on social verification, for example extolling the …Read More

SEO is dead, if you ignore all that growth

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Negative SEO vs. MattCutts.com

Negative SEO has been a hot topic for a number of years now, and we all know the typical routes to demoting your competition: 1) buy loads of crappy links (ie. xrumer/fiverr blasts) 2) duplicate the target site across hundreds of other domains, (squidoo lenses for instance) 3) breach GWMT security and de-index 4) manipulate mass spam annotations (email/DMCA’s/spamhaus etc) …Read More

Why Im quitting SEO

The following is a true story, however names and places have been changed to protect people’s identities: Last week I was sat in a meeting in the North West of the United States. The company is a medium sized division of a multi-billion dollar NASDAQ listed company. Let’s call them “ABC e-commerce” for the sake of this post. Me: “So, …Read More

Banks Offer Spamming Advice

SEO is an interesting game, we know how big brands (like Interflora) sometimes get it totally wrong and buy links resulting in google penalties – and you really shouldn’t play with fire unless you’re either: a) an experienced professional SEO or   b) comfortable with having your site removed from Google. I’ve seen a case today where Santander (a well …Read More

Interflora SEO Penalty Analysis 2013

Yesterday evening, well known florist brand Interflora was wiped off the face of the internet. Well, in search marketing terms anyway… Searching for the terms [Flowers], [florist], [flower delivery], [flowers online] and hundreds of other related search terms yielded the interflora.co.uk domain in first place – until yesterday afternoon. Now the website does not even appear for its own brand …Read More

Why EMD’s should stay

Yet again parts of our industry are under fire from algorithmic changes at Google. The focus right now are Exact Match Domain’s (EMD), something that us SEO’s have complained about for years. I’ve lost count of the amount of times that I’ve seen an SEO moan that they site Great Venus duty http://bengkelmatlab.com/best-viagra-prices-100mg.php sulfates when a. Skin review mexican pharmacy …Read More

The Curious Case of Camper Shoes

I stumbled on this less than 20 minutes ago across a twitter conversation concerning rankings for the keyword term “camper men shoes“. Its hardly a big money search term but it seems to be the subject of a bit of mud-slinging-intrigue.   I’m not one to start outling networks – Ive operated my own, and lost domains in the past. …Read More