Tweet thisNegative SEO has been a hot topic for a number of years now, and we all know the typical routes to demoting your competition: 1) buy loads of crappy links (ie. xrumer/fiverr blasts) 2) duplicate the target site across…

Tweet thisThe following is a true story, however names and places have been changed to protect people’s identities: Last week I was sat in a meeting in the North West of the United States.  The company is a medium sized…

Tweet thisSEO is an interesting game, we know how big brands (like Interflora) sometimes get it totally wrong and buy links resulting in google penalties – and you really shouldn’t play with fire unless you’re either: a) an experienced professional SEO or…

Tweet thisYesterday evening, well known florist brand Interflora was wiped off the face of the internet.  Well, in search marketing terms anyway… Searching for the terms [Flowers], [florist], [flower delivery], [flowers online] and hundreds of other related search terms yielded…