MARTIN MACDONALDDigital Marketing Strategist

contact me
Inverness, Scotland
Digital Marketing
SEO, Content, Analytics
Snr. Director, Orbitz

About Me

/Who Am I

Born in Scotland, raised in Spain, currently residing in Silicon Valley.

I became interested in the inner workings of search engines in the early 2000’s, leading to a diverse career in SEO.

Having a programming background steered me towards technical search engine optimization, a field in which I’ve given countless conference talks, published widely recognized theories & techniques and developed a global reputation.

I’m currently Senior Director of SEO and Content Marketing for Brand Expedia, responsible for the Orbitz and CheapTickets brands, two of the largest online travel agencies in the US.

…SEO isn’t about Content or Links, it’s about delivering the most compelling experience while being efficient for Google to understand…

- Martin MacDonald -


/Get in touch with me